- Every Brand Has A Heart Beat - 

This heart beat is what the company grew from, the heart from which it was birthed. Every company also has a problem though, how to rise above the noise. Traditionally one would allocate vast resources to create advertising campaigns to create brand fans. But times are changing. We believe the best way to rise above the noise is to harness stories of people who’s lives align with your company. This works because viewers now are smart, they know when they are being advertised to and they will turn away when products are pushed in their faces. But when you give them truly great stories to connect with and embrace, they will willingly consume content. And these stories are all around you. 

What great branded content looks like:

So how does this work? First find the heart beat of your company, what your company/organization is about, what started it all? Where is it going? Next step is to search out stories, ask people that are fans, search for people living amazing lives and are using are willing to use your product. Below are some examples:

- A mechanic who is a fan of a type of beer. (Brewery)
- A CPA who loves camping. (Camping gear manufacture) 
- A young woman who loves hiking. (Outdoor shoe company)
- An old man who has made fishing lures his whole life. (Fishing Gear Company)

Combining a person with a product and telling human stories in a cinematic and compelling way is the future of advertising.
 

- The Dollars -

Cost Overview:

Production Management - $4000

Production - $20,000

Post Production - 

- The Principals -

Capstan Visual is a commercial production agency built around the concept that the best ideas are developed in collaboration; the whole is greater than the sum of its parts. We put this into practice by collaborating with a curated roster of exceptional industry talent to execute the highest quality productions.

Jay Friesen

Jay has worked on every level of the broadcast programming and production industry for the past 15 years. He launched Red Futon Films in Billings, Montana in 2009. Since its founding, he has produced documentary projects for non-profits in 8 different countries and spanning three continents. In 2011, he released the award-nominated documentary, Half Devil Half Child. In 2012, one of his short documentary projects garnered over 1.7 million views on YouTube (LINK). Previous credits include Producer on the 2009 documentary; Unheralded and Associate Producer of the award-winning 2010 documentary; Wrestling for Jesus. He is currently Executive Producer and host of the weekly web TV show; Dead Reckoning.

Chris Fenner

Chris has worked for eight years in the film industry, doing everything from producing; to shooting, editing, and finishing. Based in Atlanta, Chris is currently on a team developing two feature films; and recently was the Director of Photography for Grammy award winning artist Lecrae's newest music video, with over 1,000,000 views to date (LINK). Along with an impressive body of work, Chris has established strong relationships with to talented individuals within the production industry allowing him to produce high quality work; anywhere in the world.